Performance Attribution
Meta, TikTok or Google. Where does your next euro go?
Every platform says it brought the sale. We measure what each channel really costs per conversion, with your own pixel and a short post-purchase survey. Then we tell you how to shift budget between the three.
1 month free, no card. The month starts when you connect your first ad account.
For brands, lead-gen businesses and agencies.
Cost per conversion, shorter bar is cheaper
Meta
TikTok
Google
Recommendation
Move a small share of budget from Meta to TikTok.
ConfidenceMedium
x % of answers named non-performance sources and are ignored.
01Scope
Only Meta, TikTok and Google. On purpose.
This is not a holistic attribution tool. It looks at the three channels where you can move budget from one day to the next. Nothing else.
What counts
- Meta ads
- TikTok ads
- Google ads
What we ignore
- TV
- Podcasts
- Friends and word of mouth
- Organic posts and organic search
If buyers name one of these in the survey, the answer is ignored. You see it as one line, for example "x % of answers named non-performance sources and are ignored". We never spread those answers across your channels.
02The answer
Where your next euro goes.
Per channel you see the true cost per conversion, blended from your pixel and your survey, right next to what the platform reports. Then you get one recommendation: how to shift budget between Meta, TikTok and Google.
- 01The shift comes in small steps with a cap, never one big swing.
- 02It only comes when there is enough data. Until then, it says so.
- 03Every recommendation carries a confidence label.
03Included
What's included.
Your own pixel
First-party tracking on your site. Consent first: without consent it stores nothing.
Post-purchase survey
One short question after the purchase or sign-up: where did you hear about us?
Results per channel
A model that blends pixel and survey into the true cost per conversion for Meta, TikTok and Google.
Geolift tests
Measure the real lift of a channel by comparing regions.
Shop and CRM connectors
Shopify, WooCommerce, Shopware, HubSpot, Pipedrive and more. Built your own shop? There is an API.
Results per ad
See which ads bring conversions by your numbers, not only by the platform's.
04Hands off
We read your ad accounts. We never change them in this plan.
You connect Meta, TikTok and Google the same way as in our main product, with read and write access. That way an upgrade later needs no new connection.
In this plan nothing is ever changed in an ad account, and no agents steer anything. The budget shift is a recommendation. You decide, and you make the change yourself.
05Pricing
One price. First month free.
No card to start. If you do nothing after the free month, nothing is charged. Book during the free month and billing only starts when it ends.
Performance Attribution
€299/ month
after your free month
- 1 month free, no card
- The month starts when you connect your first ad account
- As many ad accounts as you like
- Meta, TikTok and Google
Or yearly: €239 per month, billed €2,868 per year.
Start your free monthAlready on Ignite, Takeoff or Accelerate?
€199/ month
Then it is the Attribution add-on for €199 per month on your plan.
Same features. Your data and your connections stay.
- Ignite
- Takeoff
- Accelerate
No intro discount on this product. Prices net, plus VAT. For business customers only.
06FAQ
Before you connect.
Why only Meta, TikTok and Google?
Because that is where you can move budget from one day to the next. The tool answers one question: how to split your budget between these three. TV, podcasts or word of mouth do not fit that question, so we leave them out instead of guessing.
What happens to survey answers like TV, a podcast or a friend?
They are ignored. You see one line with their share, for example "x % of answers named non-performance sources and are ignored". We never distribute them across Meta, TikTok or Google.
How does the recommendation work?
For each channel we put the true cost per conversion, blended from your pixel and your survey, next to what the platform reports. If one channel is cheaper by your numbers, we suggest moving a small share of budget there. The steps are capped, only come with enough data and carry a confidence label.
What about consent and GDPR?
The pixel is consent first. Without consent it stores nothing. With consent it sets its cookie on your own domain.
What happens after the free month?
Tracking stops unless you subscribe. Nothing is charged automatically, because we never asked for a card.
Can it change anything in my ad accounts?
No. We read your ad accounts. We never change them in this plan, and no agents steer anything. You connect with write access only so that a later upgrade needs no new connection.
What if I upgrade to a core plan later?
Your data and your connections stay. On Ignite, Takeoff or Accelerate, attribution then becomes the Attribution add-on.
We are an agency. Can we connect several accounts?
Yes. One workspace takes as many ad accounts as you like.
Find out where your next euro should go.
1 month free, no card. You only need your first ad account.